The company has set up a new facility spread over 30 acres in Saykha, Gujarat, to produce performance two-wheeler tyres under brand ‘Mitas’ for the European and the North American markets and under brand ‘Reise’ for the domestic and South Asian markets. The tyres under the ‘Reise’ brand will cater to the motorcycle and scooter segments.
Yogesh Mahansaria, founder and managing director, Reise Moto, said, “In today’s highly dynamic Indian two-wheeler space, the key is to serve the ever-evolving needs and aspirations of enthusiasts who expect a lot more from their machines than just commuting.”
The company said it is developing a strong network of distributor partners to sell the Reise range of tyres.
Under the Reise brand, the company has launched 26 types of tyres in Phase 1 under 6 sub-brands namely trailR, tourR, traceR and troopR for the motorcycles category and tripR and twistR for the scooters category, it said.