Nissan exports Magnite to 15 countries – ET Auto

 Magnite was the first global product to be launched under the Nissan NEXT transformation plan
Magnite was the first global product to be launched under the Nissan NEXT transformation plan

New Delhi: Nissan Magnite compact SUV, built on the philosophy of “Make in India, Make for the World”, is exported to 15 countries, following a successful first year on sale in India.

Produced at Nissan’s Chennai plant, Magnite was launched in December 2020. So far there has been 78,000 cumulative bookings for it in India; and exports of 6,344 units.

Following the successful introduction of Magnite in South Africa and Indonesia, the award-winning car is now available to customers in Nepal; Bhutan; Bangladesh; Sri Lanka; Brunei; Uganda; Kenya; Seychelles; Mozambique; Zambia; Mauritius, Tanzania and Malawi.

Magnite was the first global product to be launched under the Nissan NEXT transformation plan, shifting the company’s focus on high-demand products that deliver lasting value to the business and to customers.

Since launch, more than 42,000 Magnites have been produced in Chennai, despite the challenges of the Covid-19 pandemic and the ongoing semiconductor shortage. This achievement earned Nissan India Operations the company’s Global President’s Award.

Nissan chairperson for the Africa, Middle East, India, Europe and Oceania region, Guillaume Cartier, said, “Magnite is an exceptional car and a fantastic showcase for Nissan design and engineering, as well as the strength and expertise of Indian manufacturing. I’m excited that customers in many more markets will be able to experience Magnite. It is a great example of Nissan’s innovative approach in bringing engaging products, with a strong and uniquely ‘Nissan’ identity, to our customers.”

The Nissan Magnite has already won a number of high-profile automotive awards in India, including from BBC Top Gear India, Car & Bike and Autocar India, and was recently named The Race Monkey Car of the Year 2021.

Sinan Ozkok, president, Nissan Motor India, said, “Nissan Magnite is a true reflection of Nissan’s philosophy of ‘Make in India, Make for the World”. We are proud to export the ‘Big, Bold and Beautiful’ Nissan Magnite to 15 markets across the globe. It demonstrates the universal appeal of great design, performance and value.”

Biju Balendran, managing director and CEO, Renault Nissan Automotive Private Ltd (RNAIPL), said, It’s a great testament – both to the car itself as well as our India team – that within just a year of launch, we are now exporting Magnite to an increasing number of overseas markets.”

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Nissan, Renault and Mitsubishi Motors said the latest outlay followed $11 billion already spent on its “offensive strategy in electrification”, promising 35 new electric models by 2030.

The three are expected to announce on Thursday a plan to invest more than 20 billion euros ($23 billion) over the next five years on EV development, the sources said. By 2030, the alliance is expected to come up with more than 30 new battery EVs underpinned by five common platforms, they said.

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