Bikes

Harley-Davidson’s 1st electric bicycle to go on sale later this year – ET Auto

In terms of design, the bicycle will come with white tires, leather saddle, hand grips and a sleek black frame.

San Francisco: Harley-Davidson unveiled its first-ever electric bicycle — Serial 1 — inspired by the brand’s very first motorcycle from 1903 last year and now the company has said that it will only make 650 units, half of which will be available for purchase in the US.

Interested customers can pre-order one on the company’s website, and deliveries are expected to commence in the fourth quarter of this year, The Verge reported.

“The formation of Serial 1 allows Harley-Davidson to play a key role in this mobility revolution while allowing Serial 1 to focus exclusively on the e-bicycle customer and deliver an unmatched riding experience rooted in freedom and adventure,” Aaron Frank, Brand Director for Serial 1 Cycle Company, said in a statement.

In terms of design, the bicycle will come with white tires, leather saddle, hand grips and a sleek black frame. The price of the electric bicycle is yet to be announced.

According to the company, the global eBicycle market was estimated to be over $15 billion in 2019 and it is projected to grow at an annual rate of more than 6 per cent from 2020 to 2025.

In addition, BMW is making electric bikes and motorcycles, Audi is manufacturing electric mountain bikes, Mercedes-Benz has unveiled an electric scooter, Ford has acquired e-scooter startup Spin, while Jeep recently unveiled a high-powered electric mountain bike.


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Hero MotoCorp expects the tie-up with Harley-Davidson would help it accelerate its presence in the premium bike segment where it aims to establish a complete portfolio cutting across segments and engine capacities. Hero MotoCorp and Harley-Davidson announced a partnership for the Indian market in October last year.

In October last year, Hero MotoCorp and Harley-Davidson announced a partnership for the Indian market. As per the licensing pact, HeroMotoCorp has taken over the exclusive distribution rights of the Harley-Davidson motorcycle, parts and merchandise in India after the iconic American motorcycle maker pulled out of the Indian market.




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